Analytics Show Love to Facebook ‘Likes’
I was surprised to learn that a recent in-house study conducted by online event registrant Eventbrite found the average Facebook ‘Like’ drove on average 11 visits back to its website. After a 12-week survey, the site concluded that across all channels (Facebook, Twitter, LinkedIn and Eventbrite.com), one ‘Share’ drove more than 7 visits back to its site.
Here is what a typical ‘Share’ would look like:
Beyond the PC: Aligning Strategy with Automation
As more small businesses wake up to the fact that they are competing in a global market, they are becoming aware of high-tech systems that promise to connect them to their increasingly dispersing customers. Not only that, the ability to manage a decentralized staff, automate workflows and evaluate sales performance in real time has, in part, prompted investments in automation to grow at two and a half times the rate of overall IT spending annually. Read more
Group Texting Gaining Momentum
If you were tuned into technology in the early 1990s, then you possibly logged in to a virtual space called a chat room (remember those?). Well, my nostalgic friend, it’s time to get excited – the chat room is back en vogue … sort of. Read more
Working with Photoshop
Here is a light tutorial on how to build a simple web page using Photoshop.
Twitter 2.0: From Social Medium to Business Platform
I remember when I first heard of Twitter: a virtual tether where people who barely knew each other could broadcast mindless information about their location, what they were watching, the regretful blind date they just had and everything else in between – all in real time. This was in 2007, and I was an IT Project Manager for a premier web design firm. Only the geekiest of the geeks were “tweeting,” and urged everyone else to join in the fun.
“No thanks guys – I HAVE a life,” was my answer. Fast forward to 2011 and Twitter has moved from a social hub to a marketing tool to now what looks like a platform for doing business. A business platform? Really? Oh yes, and everyone from MTV to the NFL wants to cash in. Read more
HTML5 Does Not (Currently) Spell the End of Flash
HTML5 was the logical next step in the progression of the HTML genealogy, and it is conceptually appealing. As hotly debated of an issue this has been, with most of the grumbling coming from Adobe, HTML5 promises to deliver a dream bucket of structural elements without totally changing the language. Tags such as <audio> and <video> offer developers a user-friendly option to embed rich multimedia without depending on Flash – but wait, there’s more … Read more
